Founder & Director
Dr. James Dalton
animalHumpback WhaleIntention Founder
It started with a National Geographic article and an album of the songs of the humpback whales.
The beginning
Stories & Impact
—Intentions set
—Stories shared
Real people, real stories
In the news
Recent Articles
News of Recoveries — Intention at Work
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News of Concern — Recent Risks
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Collective Action
What happens when thousands of people each choose one thing.
Habitat Restored
Watersheds Monitored
Wildlife Documented
Add Your Voice
Have you chosen your One Simple Thing?
Share your story. Tell us what you chose, what you learned, and what changed. Every story here began with one person deciding to pay attention.
Set your intention first, then share your story on the confirmation page.